By  on April 3, 2009

The Passing Of Vern Brunner

When a then unknown to the U.S. French-based company wanted to launch a color cosmetics line in America more than 20 years ago, that brand found support from a powerful and intuitive retailer. The company was L’Oréal and the merchant was Vern Brunner of Walgreens who had the foresight to see that L’Oréal would fill a need in the U.S. mass market. Many other retailers thought the line too expensive and perhaps to “French” to work in U.S. stores.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus