By  on April 3, 2009

The Passing Of Vern Brunner

When a then unknown to the U.S. French-based company wanted to launch a color cosmetics line in America more than 20 years ago, that brand found support from a powerful and intuitive retailer. The company was L’Oréal and the merchant was Vern Brunner of Walgreens who had the foresight to see that L’Oréal would fill a need in the U.S. mass market. Many other retailers thought the line too expensive and perhaps to “French” to work in U.S. stores.

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