When a then unknown to the U.S. French-based company wanted to launch a color cosmetics line in America more than 20 years ago, that brand found support from a powerful and intuitive retailer. The company was L’Oréal and the merchant was Vern Brunner of Walgreens who had the foresight to see that L’Oréal would fill a need in the U.S. mass market. Many other retailers thought the line too expensive and perhaps to “French” to work in U.S. stores.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)