ECRM held its skin, cosmetics and fragrance planning meeting last week in Las Vegas. It overlapped a new prestige beauty meeting ECRM is attempting to get off the ground.
Here are some favorites from the always productive show:
1. Best manufacturer presentation: Jackie Fame, Inc. The meeting was full of mavens who have been in the business for 30-plus years, but they couldn’t hold a candle to Zachary and Joshua Swauger, brothers who created their own online platform now expanding into a line of products for teen and tween girls (and soon, boys). Joshua’s 11; Zachary is 14.
2. Most attractive meeting room: Crabtree & Evelyn. The company was there for the prestige side of the show and brought lots of hoopla, with a room decorated to reflect several of its collections. A stylist created each vignette, featuring live flowers and props.
3. Interesting delivery systems: Mincer Pharma Skin care products feature a dispenser that pumps the product in small doses when a user pushes down on the cover. This eliminates the mess and waste sometimes associated with skin creams.
4. Best use of a celebrity endorsement: Original Additions Katy Perry is known for her outrageous looks including eyelashes. Original Additions is using Perry as the face behind its Eylure lash line.
5. Most comfortable room: Aspire Brands Inc. Retailers said Aspire must do something right with the ECRM powers that be. The room had a huge comfy couch and a breathtaking view of Las Vegas. Many buyers even took off their shoes in the room!
6. Best comeback story for venerable brand: Dana Classic Fragrances Dana has been building on its classic scents, giving them new life. Now additions leveraging the strength of the brand names are planned to roll out.
7. Product that got people talking: Save Your Do Bunky Mar brought her bright spirits out to launch unique accessories such as a towel that helps maintain hair styles during workouts or other activities. 8. Most interesting retail attendee: Publishers Clearing House The company known for making millionaires is also in the sampling business and looking for beauty items to go in sample boxes.
9. Product people wanted samples of the most: Maccabi Art America’s obsession with tattoos and glitter came together in the temporary tattoos featuring Swarovski crystals.
10. Best restaurant pick: T-Bones Chophouse Most attendees opted for a nice juicy steak on the opening night of the meeting — plenty of protein to survive the bustling three days of back-to-back 20-minute appointments.
People, Places and Things
A few words with young brothers Joshua and Zachary Swauger, founders of Jackie Fame, a new line of personal care and nail polishes.
WWD Beauty News: What made you do this at such a young age? Zachary: We weren’t allowed to have a Facebook [account], but our dad said, ‘You can create whatever you want’ — so we created an online social network.
WWD Beauty News: Why girls’ products first? Joshua: There’s a bigger market and it is more fun with all the colors, but we are starting on [products for] boys now, too. WWD Beauty News: Describe the line. Joshua: The FameBody line is all-natural, 100-percent Australian made. The scents include berry, lime, mango, grapefruit and pear.
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews