ECRM held its skin, cosmetics and fragrance planning meeting last week in Las Vegas. It overlapped a new prestige beauty meeting ECRM is attempting to get off the ground.
Here are some favorites from the always productive show:
1. Best manufacturer presentation: Jackie Fame, Inc. The meeting was full of mavens who have been in the business for 30-plus years, but they couldn’t hold a candle to Zachary and Joshua Swauger, brothers who created their own online platform now expanding into a line of products for teen and tween girls (and soon, boys). Joshua’s 11; Zachary is 14.
2. Most attractive meeting room: Crabtree & Evelyn. The company was there for the prestige side of the show and brought lots of hoopla, with a room decorated to reflect several of its collections. A stylist created each vignette, featuring live flowers and props.
3. Interesting delivery systems: Mincer Pharma Skin care products feature a dispenser that pumps the product in small doses when a user pushes down on the cover. This eliminates the mess and waste sometimes associated with skin creams.
4. Best use of a celebrity endorsement: Original Additions Katy Perry is known for her outrageous looks including eyelashes. Original Additions is using Perry as the face behind its Eylure lash line.
5. Most comfortable room: Aspire Brands Inc. Retailers said Aspire must do something right with the ECRM powers that be. The room had a huge comfy couch and a breathtaking view of Las Vegas. Many buyers even took off their shoes in the room!
6. Best comeback story for venerable brand: Dana Classic Fragrances Dana has been building on its classic scents, giving them new life. Now additions leveraging the strength of the brand names are planned to roll out.
7. Product that got people talking: Save Your Do Bunky Mar brought her bright spirits out to launch unique accessories such as a towel that helps maintain hair styles during workouts or other activities. 8. Most interesting retail attendee: Publishers Clearing House The company known for making millionaires is also in the sampling business and looking for beauty items to go in sample boxes.
9. Product people wanted samples of the most: Maccabi Art America’s obsession with tattoos and glitter came together in the temporary tattoos featuring Swarovski crystals.
10. Best restaurant pick: T-Bones Chophouse Most attendees opted for a nice juicy steak on the opening night of the meeting — plenty of protein to survive the bustling three days of back-to-back 20-minute appointments.
People, Places and Things
A few words with young brothers Joshua and Zachary Swauger, founders of Jackie Fame, a new line of personal care and nail polishes.
WWD Beauty News: What made you do this at such a young age? Zachary: We weren’t allowed to have a Facebook [account], but our dad said, ‘You can create whatever you want’ — so we created an online social network.
WWD Beauty News: Why girls’ products first? Joshua: There’s a bigger market and it is more fun with all the colors, but we are starting on [products for] boys now, too. WWD Beauty News: Describe the line. Joshua: The FameBody line is all-natural, 100-percent Australian made. The scents include berry, lime, mango, grapefruit and pear.
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion