By  on August 21, 2009

A New Life For Hard Candy

The scene was Manhattan’s Bryant Park Hotel. The Mumm Champagne flowed, the Chardonnay was Cakebread’s best. The toasts were for Hard Candy, the breakthrough cosmetics brand that ushered in blue nail polish and a color called Trailer Trash. Many women were dressed to thrill. A party for a Fred Segal launch? Nope — the debut of Hard Candy, reborn as a brand that will be sold exclusively in Wal-Mart.

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