By  on February 20, 2009

There's always been hope in the retail industry. That hope is being played out in health and beauty care firms' marketing departments, in the form of gutsy product launches and novel marketing avenues. Sometimes it takes revolutionary products to shake up consumers.

French-based industry leaderL'Oréal is spending more on new items, for example, even as the company struggles financially. Although it's bowing out of the Oscars, the firm is trying new infomercial-style spots on daytime TV. It's quite a change for L'Oréal to use a format once favored by late-night chopping utensils or hair-growth products.

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