There's always been hope in the retail industry. That hope is being played out in health and beauty care firms' marketing departments, in the form of gutsy product launches and novel marketing avenues. Sometimes it takes revolutionary products to shake up consumers.
French-based industry leaderL'Oréal is spending more on new items, for example, even as the company struggles financially. Although it's bowing out of the Oscars, the firm is trying new infomercial-style spots on daytime TV. It's quite a change for L'Oréal to use a format once favored by late-night chopping utensils or hair-growth products.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"