So what’s your best-selling item right now? That was the question WWD reporters posed to attendees at last week’s National Association of Chain Drug Stores’ Marketplace meeting in Boston.
With everyone down about the economy, it was welcome news to hear there are success stories. Companies were quick with answers which included everything from mascaras to bath soaks.
At Yes, To Ltd, Ido Leffler, the chief executive officer, said there are two brisk movers — the carrot shampoo and the Berry Lip Butter. He feels both of these items provide tremendous quality at a value price.
Kao proudly touted its John Frieda Root Awakening as its top seller. The item is designed to stimulate and feed roots for more radiant hair. In a stagnant hair care category, the item provided a nice sales kick, according to Lori Mills, director of customer marketing for Kao Brands.
The Ulta beauty team was working hard on the show floor, visiting many booths with interesting niche items. The merchants singled out mascaras as very hot, especially L’Oréal’s Extreme Volume Collagen mascara. The item has amazing reviews from bloggers. Ulta also expects big things from Maybelline’s Pulse Perfection, the first widely marketed mass vibrating mascara.
Chris McClain of Advanced Beauty Systems singled out his Dr. Teal’s bath products.
Other items and categories mentioned as standing out in tough times were, RapidLash, an eye lash grower, products backed by Paris Hilton and glitter nail colors shown by several firms. The rush to celebrity-backed projects, so big in prestige, filtered down to mass with Pamela Anderson and Kathy Ireland behind projects. Anderson, in fact, was on hand for most of the show.
Retailers are forever optimistic and this show was no different. The show floor was less crowded — as are most trade shows today. Companies are watching travel costs and sending fewer representatives.Even though they saw few exciting items, they trudged through the aisles to appointments and met with vendors in one-on-one sessions. Even one hot item is enough to make the show worthwhile, they said. But even more than the business angle, Jack McAuliffe of Beauty Handbook said the meeting is like an alumni gathering. “It provides the opportunity to reconnect with the industry,” he said.
People, Places and Things
A few words with Rod Kautz, former buyer, now head of Retailer Insights. With his vast experience on the buyer side, Kautz is proving to be a great resource for suppliers. Kautz held top retail positions with PayLess and Rite Aid before forming his firm. WWDBeautyNews: What do you think you can bring to the business?
Kautz: There are so many opportunities for companies with great products that don’t know how to bring their items to the business. They don’t know the cost of entry in the market. I saw one great line from Italy, but they don’t understand our distribution channels and they don’t know how to sustain the brand.
WWDBeautyNews: Can a small or midsized company enter the market today?
Kautz: It is hard, but if you have a reason for being you can survive even with stock optimization. If you are small, you have to have a value or a point of difference. And, you have to realize that your first check won’t be as big as you hoped once retailers take their deductions. You have to really be market ready.
What’s In Store
Hollywood Fashion Tape: One buyer’s first hit of the show was the booth from Hollywood Fashion tape featuring double-stick tape to help affix clothing. Retailers thought it could be a nice impulse sale in the beauty department.
Paris Presents Expands Eco-Tools: Based on the success of makeup tools, Paris Presents now has eco-friendly bath and body care items that are already selling well are Walgreens.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)