Cosmetics Deserts

The grocery industry has been tossing around the idea of “food deserts” for a year or so now — the phrase describes areas devoid of nutritious food options — prompted by efforts initiated by First Lady Michelle Obama. And Manhattan, where there aren’t always enough grocery store choices, isn’t an exception. But drug store chains, such as CVS, Rite Aid, Walgreens and Duane Reade, are solving this issue by adding more produce and fresh foods.

The desert concept, although rooted in the grocery category, can also be applied to cosmetics. While consumers in many cities are spoiled by options of beauty retailers within walking distance or a five-minute drive, there are still many Americans who can’t get access to brands they desire.

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