ECRM Seeks to Bridge Mass and Class

Just over a year since the tragic loss of ECRM founder Charles Bowlus, his vision for a new breed of trade shows continues to flourish.

When Bowlus created ECRM in the early Nineties, he envisioned a casual, yet productive, way for buyers and sellers to gather. The result was a hotel-styled gathering where buyers were assigned to visit exhibitor rooms and engage in mandatory meetings. Retailers were offered free freight in exchange for their time.

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