The link between celebrities and the fragrance was visible at the most recent FiFi’s Awards this past week — further illustrating the similarities between the Academy Awards and the Fragrance Foundation festivities. Queen Latifah, Marc Jacobs, Mary J Blige, Sean “Diddy” Combs, Dustin Hoffman, Ernest Borgnine, Paris Hilton, Hilary Rhoda, Kate Walsh were among those attending the event held at the Downtown Armory in Manhattan.
While actresses and models used to dabble in fragrance, it is now almost part of the role. What’s impressive is marketers say most of the celebs actually get very involved in the total process (for better or worse).
Some of the famous faces at the FiFis married into the business such as Hoffman who was there to support wife Lisa. Borgnine was there to not only accompany wife Tova, but to also award her and QVC with a retailer of the year. He jokingly referred to himself as Tova’s husband.
Several of the celebs mentioned new initiatives. Combs is working on I Am Queen, a women’s counterpart to I Am King, set for a May 2010 launch. Combs won his second FiFi for I Am King — Sean John in the luxe men’s fragrance of the year category.
Blige openly talked about her new scent called My Life by Mary J Blige. It will hit stores this December. Hilton also was called to the podium and touted her next scent called Siren, which will make its debut this month.
When JLO debuted years ago, it seemed a fluke that consumers would flock to a scent just because of its association with fame. That was followed by constant other smashes such as Britney Spears and Celine. While many thought the celebrity bubble would burst, the staying power of a famous name on a bottle is proving to have legs.
Coty is one of the drivers of the celebrity scent business and the company walked away with six awards. Elizabeth Arden, which also counts a nice portfolio of famous names, nabbed three. Mass market buyers said fragrances backed by big names are monumental for them since the celebs build an instant credibility, which is important in self-service stores without methods to sample.
Like many industry events this year, the FiFi’s had a fewer tables, but it certainly wasn’t lacking star wattage.
A few words with the National Association of Chain Drug Stores’ Steven C. Anderson about the upcoming Marketplace Meeting and its new programming called ECON 09.
WWDBeautyNews: What is new for Marketplace?
Anderson: We have presentations from Dan O’Conner of RetailNet Group who will present Survival Retailing 2010 and Thom Blischok of Information Resources, Inc. with a session titled Discovering the Real Truth about Shopper Behavior.
WWDBeautyNews: What’s behind these programs?
Anderson: “Everything NACDS does positively impacts the bottom lines of our member companies, and the presentations by Mr. O’Connor and Mr. Blischok at this year’s MarketPlace Conference are no exceptions. They will assist attendees in their business planning with insights on consumer behavior in these challenging economic times. NACDS’ ECON 09 provides multimeeting, multimedia programs that deliver timely, actionable information that positively impacts the bottom lines of NACDS members and meeting participants, and can be readily applied to their businesses.
What’s In Store
Revlon Restructures: Revlon announced a worldwide organizational restructuring with what it called rightsizing the organization to reflect the more efficient workflows and processes that the company has implemented over the last two years. In addition, given the ongoing uncertain economic environment and the potential effect that it could have on net sales, this action will also provide the company with additional flexibility, Revlon said.
Jane Is Reborn: An investment group under the name of Reborn has purchased Jane for an undisclosed amount.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye