By  on May 4, 2012

Newly minted Avon president Sheri McCoy made her official debut this week as part of an earnings call and a shareholders’ meeting. She said her immediate agenda includes a global tour through key markets from now through June, including the U.S., Brazil, China, Mexico and Russia.

A friend of mine, a 20-year Avon representative who has earned the prestigious President’s Club honor, hopes she also visits close to home. Getting into the trenches with the representatives can help uncover firsthand the challenges faced and provide an opportunity to understand the direct-sell channel — a different animal than McCoy’s retail heritage. My friend, we’ll call her Elle, actually lives in proximity to McCoy and has seen changes over the past three years that make her business more difficult.

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