Christmas is coming to stores earlier — and shoppers don’t mind. In fact, many are cheering the arrival.
Consumers along Sandy’s path were excited about the promise of the holidays as they sought refuge from dark and cold homes in stores over the past week. Even the early snowfall on the East Coast put people in the mood.
The twitter sphere is filled with tweets counting down the days to the holidays, instead of the usual grumpiness that ensues when merchants set up goods prior to Thanksgiving. The holidays usher in happy times and right now Americans want happy.
Retailers picked the right year to move merchandise into stores roughly two weeks ahead of tradition. Rite Aid has a full display of holiday fragrances along with trim-a-tree. There are prepacks of snazzy holiday looks such as sparkly nail lacquers.
Wal-Mart Stores Inc. is moving its Black Friday deals to Thanksgiving Day on Thursday to 8 p.m. versus 10 p.m. last year. Wal-Mart’s chief merchandising officer Duncan MacNaughton said customers want to shop earlier and go to bed earlier. He also promised the most aggressive deals the chain has ever had. Wal-Mart’s winter catalogue Beauty Scoop circular promoted Pantene Hair Expert for $7.97, Halle Pure Orchard by Halle Berry for $16 and the new Insta Gel strips from Sally Hansen for $27.97. Trends to watch mentioned in the ad were ombré nails and big hair. Tips on how to achieve the looks were provided. The back page was devoted to beautiful gift suggestions such as the Beyoncé Pulse two-piece gift set for $14.84 and the Ax Holiday Revive Basket for $15. Once again, retailers are reaching beyond traditional fragrances as gift ideas.
Ulta’s recent advertisements also have beauty-as-gift concepts, such as Boots No. 7, benefit glosses, a Smashbox try-it kit and an exclusive Urban Decay Books of Shadows with a New York City theme priced at $39.
To be sure, the products used to lure consumers in during the early events won’t primarily be beauty. But retailers hope that the exposure to the beauty offer will result in more dollars at cash registers in the last few weeks of the holiday rush. Retail stores became the center of communities during the recent storms. Many went to their local store just to charge phones or interact with other people. The store experience, rather than just ordering online, became very real once again. Now it is in merchants’ hands to keep shoppers coming back.
People, Places and Things
A few words with Lori Silverstein, chief beauty officer of Peninsula Beauty, a professional beauty retailer and salon operator garnering much attention from up-and-coming cosmetics companies.
WWDBeautyNews: How many stores do you have now? Lori Silverstein: As of Oct. 5, we are currently up to 12 store locations, with two other locations on the horizon. We just expanded into a major market by adding two new store-salons in San Francisco. This holds a very special place in my heart since I’m a fourth-generation San Franciscan and I couldn’t be more excited for the growth we are seeing from this. Within the next five years, I envision we will be up to about 20 stores. WWDBeautyNews: What are major beauty brands, are any new this year? What are top sellers? L.S.: Our top hair-care beauty brands and customer favorites include PureOlogy, Redken, Sebastian, Onesta, Lanza, Deva Curl, Macadamia. These major brands are only a few of what we have to offer. In our vast skin-care category, a few of our top sellers include Dermalogica, Murad, Ahava, Peter Thomas Roth and Bliss. Then, of course, our top nail brands include OPI, Essie, China Glaze, Seche and many others. We also have bath and body brands including Clarisonic, Pacifica, Terra Nova, Michel Design, Kneipp, and European Soaps.Our growing cosmetics section includes brands like Jane Iredale, Sorme, Tigi, Palladio and Mavala. We also sell lots of unique gifts and specialty items. Voluspa, Votivo, Paddywax, Mixture Soy Candles top the list. And when it comes to beauty accessories, like hats, scarves, jewelry and other essentials, Peninsula Beauty is one of the only beauty boutiques to carry a wide selection. These core products make up just a few of our major beauty brands to keep our customers coming back.
I always enjoy adding new and exciting products. This year, I introduced Too Faced Cosmetics, Butter London Polish, J.R. Watkins, Lomasi Gel System, Ardell Lashes and AG Haircare to our product selection and we recently relaunched the ABBA brand.
Coming soon this year we will be introducing Perricone M.D. and j.f. lazartigue. Our customers love finding new fabulous treasures in the stores, so I couldn’t be more excited about this.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion