Editor’s Note: The waning weeks of August proved a perfect time to turn the WWDBeautyNews over to intern Ali Stagnitta who tested do-it-yourself beauty products with a cadre of teenagers.
The current demand for do-it-yourself beauty products is being fueled by quick and affordable items and an economic downturn, plus the promise of similar quality to salons. Many women are either using at-home items for in-between visits to stretch out the need for a spa or salon — or as their only option as they look for ways to save money. Retailers such as Ulta and Duane Reade are adding more DIY items. Do these items really deliver as touted? Stagnitta had several friends accustomed to beauty salon treatments put them to the test. The products include foam hair dye, minx-like nails, facial masks, a hot wax kit and a gel manicure.
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @victoriastevens; Interview by @ktauer; Styled by @thealexbadia)