By  on September 18, 2009

A View from Backstage

The WWD beauty editors scurried around the fashion shows this week, uncovering beauty trends that will impact future seasons’ looks. While for many it is all about the clothes, the makeup styles also are telling what retailers will offer next year. In beauty, there seems to be two very different directions — clean and simple versus dramatic. Both looks provide ample opportunities for brands, especially mass market lines, to interpret these concepts for next year.

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