Shoppers are buying beauty in more places, and soon they'll have more stores to encourage that habit. Some beauty retailers — namely Ulta, Bluemercury, Bare Escentuals and Sephora via J.C. Penney — have unrolled blueprints for aggressive store growth, which in most cases will accelerate in 2008. Regis Corp. plans to ratchet up the competition by transforming its 630 Trade Secret stores into "beauty boutiques," which in addition to professional hair care will carry skin care and cosmetics. It's a model that bares a striking similarity to that of Ulta, the beauty retailer that houses salon, mass market and increasingly prestige brands under one roof.
Ulta, the Romeoville, Ill.-based retailer that went public in October, has built a chain of some 236 stores located in suburban off-mall shopping centers, and plans to end the year with 250 doors. Ulta's president and chief executive officer, Lyn Kirby, said the chain has the potential to grow to 1,000-plus stores over the next decade.
In high-end shopping hubs, the Washington D.C.-based Bluemercury aims to reposition itself from a Northeastern beauty apothecary into a national player. The 26-store chain — which is now in Los Angeles, Chicago, Philadelphia and Princeton, N.J. — plans to open 30 more doors in 2008. The firm wants to maintain a 30-stores-a-year pace and reach 300 stores by 2010, said Marla Malcolm Beck, founder and ceo of Bluemercury.
The mineral makeup brand Bare Escentuals, which is sold in both Ulta and Sephora, continues to open its own stand-alone brand boutiques and has earmarked a long-term target of 400 such stores. Of its 33 company-owned boutiques that have been open for the year ended Dec. 31, 2006, Bare Escentuals' average annual net sales during the period was approximately $1,800 a square foot, according to the firm's annual report.
For its part, Sephora — which has about 180 stores — has aligned itself with Penney's and in early 2006 began opening stand-alone branded boutiques in the department store. The beauty shop has since opened in about 30 Penney's doors, and Penney's said it plans to accelerate the rollout of the Sephora concept next year.
Assouline is paying homage to the late Azzedine Alaïa with a reprint of "Alaïa Livre de Collection.” The book is comprised of photographs of the designer's summer 1992 runway show with models Christy Turlington Burns, Naomi Campbell and Tyra Banks, pictured here at right. #wwdfashion #alaia #tyrabanks
Fall 2018 accessories take on a painterly hue, with Nebulas Blue among Pantone’s top 10 colors of the season. (📸: @jonghyupstudio ; editor: @twallz21 ; stylist and set designer: @haideefindlaylevin ) #wwdaccessories
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The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
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Jewelry label @alisonlou has made a name for itself with fine jewelry that speaks to the Millennial market. Now @twallz21 reports that the label is bringing those playful ideas to a new affordable line of lucite hoops with the launch of Loucite by Alison Lou. Here’s a look from the line modeled by @emrata. #wwdaccessories
@sarahjessicaparker and @gilt are teaming up on a bridal ready-to-wear line. Tomorrow, Parker will launch SJP by Sarah Jessica Parker Bridal — and as part of the launch, Gilt will offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear collection that were designed to complement the new line. Made out of 10 styles, the line is designed for a variety of occasions, from bridal showers to receptions. Get more details on WWD.com #wwdfashion