ESSENCE STUDY REVEALS WOMEN’S PASSIONS: In its first segmentation study on African-American women and their psychographics around beauty, Essence found African-American women tend to be twice as likely to feel positive about their beauty. Essence data revealed that 84 percent of African-American women think they are beautiful, versus 41 percent of the general market. Also, 58 percent of African-American women said they are always proud of their look, versus 22 percent of the general market. The study discovered four distinct beauty archetypes among African-American women based on mind-set, product usage and knowledge. The different archetypes revealed Queen Bea, who has a beauty motto of “Beauty is a strategy.” The second is Sheree de la Sol, whose beauty motto is “Beauty signals to the world that I have arrived.” The third is Amber B. Free, who has a beauty motto of “Beauty is a celebration of me.” Finally, there is beauty archetype Jane Jones, who has the beauty motto “Beauty should be simple.” The Smart Beauty series, developed in conjunction with New York-based research firm Insight, yielded three different topics and relevant data, including “African-American Women and Prestige Beauty,” “Fragrance and the Retail Experience” and “The Impact of Marketing Language and Images.” Launched in 2004, Smart Beauty is a series of panel discussions targeting beauty and retail industry decision makers.
MURPHY GOES GREEN: Hairstylist Kevin Murphy has teamed up with Al Gore’s leadership program, The Climate Project, to teach the stylist community about the harmful effects of climate change. As a “Climate Connector,” Murphy will be personally trained by Gore to become a presenter for the organization, which will also help his personal effort to reduce the carbon footprint and environmental impact of his KEVIN.MURPHY brand. All of his products include natural ingredients from companies that use small-scale cultivation, organic growing practices, and/or wild harvesting techniques.

GREEN AMBITION: This month, Avon Products Inc. will sell an aluminum Hello Green Tomorrow water bottle in the U.S. to raise funds to limit deforestation and restore thinning tropical forests. All net proceeds from the sale of the water bottle will go to The Nature Conservancy and its efforts in the Atlantic Rainforest in South America, as well as to the World Wildlife Fund and its reforestation projects in Indonesia. This month, Avon also has refreshed the hellogreentorrow.com Web site to include tips on green living and ideas on personal environmental action. Beginning today, Earth Day, the $8 water bottle — made from recyclable aluminum — is available on the Web site and avon.com. It also is available through Avon sales representatives.

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