GLAM SLAM: OPI and Serena Williams are announcing their latest lacquers in the Glam Slam collection, under the name Glam Slam England. The first lacquer set includes Your Royal Shine-ness, a metallic silver shade, paired with Servin’ Up Sparkle, a shimmer-packed silver glitter. The second lacquer set also features Servin’ Up Sparkle, along with Grape…Set…Match, a metallic purple. Suzi Weiss-Fischmann, OPI executive vice president and artistic director, stated that the next big trend in nails is “making lacquer look three dimensional by adding different micas and glitters, turning fingertips into jewelry.” Williams stated the new Glam Slam England lacquers can be worn alone for a bright pop of color, or layered with Servin’ Up Sparkle to create a textured effect. Glam Slam England will be available beginning June 2011 at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, J.C. Penney, Pure Beauty, Regis, Trade Secret and Ulta for $14.95 for each duo-pack.

LOVE THY PITS: The Mitchum brand unveiled the first leg of its new tongue-in-cheek global campaign and manifesto to launch the newest Mitchum version, Advanced Control Antiperspirant/Deodorant.

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