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ROYAL SCENT: In honor of the April 29 union of His Royal Highness Prince William and Catherine Middleton, the newlyweds are set to receive his and hers versions of Clive Christian’s No. 1 Perfume, valued at $11,000 for the set. The gift is being sent on behalf of Christian, who created the scents in 1999, and fragrance haven Roja Dove Haute Parfumerie, located within Urban Retreat of Harrods. In a gesture fit for Royals, Christian has designed a special piano black case with a hand embroidered royal coat of arms in which to present the fragrances — he was commissioned for the task by Roja Dove Haute Parfumerie. The scents will be presented in hand-cut crystal bottles with the royal couple’s first name initials etched in gold, while the fragrance’s signature white diamond will be placed in each bottle’s collar. The scent Middleton is set to receive, No. 1 Perfume for women, can be described as “floral Oriental,” with Prince William’s scent described as “Oriental ambery.”
NATURAL INSTINCTS SHADE RECALL: Procter & Gamble, the maker of at-home hair colorant Clairol Natural Instincts, is conducting a voluntary recall of 10 shades of the brand in the United States, Canada and Puerto Rico. The company said a mismatched ColorFresh! Revitalizer sachet (designed to give consumers a boost of color two weeks after their initial coloring) may create an unwanted color result and is the reason for the recall. The primary hair colorant is not affected, the company said, and that all of the products contained in the kit remain safe to use. P&G is removing the products from store shelves and has informed regulatory authorities in the affected countries. The shades affected in the recall include Light Auburn (Spiced Tea), Brown Black (Ebony Mocha), Light Golden Blonde (Honey Creme), Dark Blonde (Maple Creme), Medium Golden Brown (Caramel Creme), Medium Auburn (Raspberry Creme), Dark Auburn (Cherry Creme), Darkest Brown (Coffee Creme), Natural Light Blonde (Blonde Vibrance) and Extra Light Blonde (Sun-Kissed Blonde).
DRYBAR HITS NYC: Drybar, “the place” for women to get their hair blown out on the West Coast, is heading East. In July, a Drybar unit is scheduled to open near Union Square, located at 4 East 16th Street. The 14-chair blow-dry emporium will measure 2,200 square feet, its largest location to date. Drybar, which began in early 2010 in Los Angeles, was founded by Michael Landau, a former vice president of brand marketing at Yahoo Inc., and his hairstylist sister, Alli Webb. The chain, which only offers blowouts (no color, no cuts) at $40 a pop, now operates California units in Brentwood, Studio City, West Hollywood, Newport Beach and Pacific Palisades, as well as a unit in Dallas. Drybar Scottsdale in Arizona is slated to open today.
PRO BEAUTY TOOLS LAUNCHES AD CAMPAIGN: The maker of Hollywood Styler, Speed Waver and Curl Wand is launching a print and TV ad campaign to promote these leading hair tool styling brands. Pro Beauty Tools, based in El Paso, said the integrated communication plan includes national cable ads and print ads in leading fashion and beauty magazines, as well as an online component. The campaign looks to create 200 million impressions per month over the course of the nine-month campaign, which kicks off now, and also support the company’s retail partners, which includes Target, Wal-Mart, Bed Bath & Beyond, Kmart and Walgreens. As for 2011 company performance, the firm said, “We are significantly ahead of last year in the first four months of 2011.”
WOMEN OVER 50 FEEL FORGOTTEN: Based on data collected by AARP Media Sales, women 50 years old and above feel they have been forgotten by the beauty industry and have to research products designed for their specific needs on their own. According to Gfk MRI fall 2010 and 1995 data, women over the age of 50 generate 40 percent or more of all hand-body moisturizers, lipstick and lip gloss, foundation, nail care products, perfume and cologne usage in the U.S. Share of facial moisturizer usage by women over 50 has jumped 10 points over the past 15 years, and is down by four points among women 18-34 and six points among women 35-49, the data said. According to ongoing online surveys by AARP Media Sales, nearly 70 percent of women 50 and over say they don’t identify with beauty products advertised to a younger audience. AARP cited census data that shows that today there are 13 million more women aged 50 years old and above than there were in 1996, more than triple the growth in the number of women aged 18 to 49. Census data also indicates that this demo will increasingly challenge beauty industry to meet their needs as they spiral in number from 54 million today to more than 64 million over the next 10 years — a growth rate that is four times what is expected to occur among women age 18 to 49.
HUNGARIAN LINE EXPANDS: Omorovicza, the Hungarian prestige treatment line based on mineral-laden waters from Budapest, is introducing a hand cream, cleansing foam and firming serum this season and expanding distribution to Korea, said co-founder Stephen de Heinrich de Omorovicza during a visit to Neiman Marcus in Plano, Tex. “I’m obsessed with Asia,” he said, noting that Lane Crawford in Hong Kong is one of his biggest accounts. “I’m working on Singapore, which will take us through Indonesia and Japan.” The four-and-a-half-year-old private company currently sells in 14 nations and is doing $5 million a year in sales, Omorovicza said. In the U.S., the line is carried in seven doors of Neiman’s and the retailer’s Web site, Bergdorf Goodman, Private Edition Cosmetics in Nashville, The Cosmetics Market in Nashville and Franklin, Tenn., and three doors of Four Seasons. Omorovicza hopes to line up more independent retailers in the U.S. and plans to introduce a second eye cream and a wrinkle filler this fall. Based in London and Budapest, Omorovicza manufactures in Hungary and France.