By  on September 29, 2005

The top beauty services women would like to receive.

It's a glorified wish list, really. Demand for beauty services continues to surge onward (there are an estimated 12,100 spa locations today across the U.S. alone), thanks to an increasing antifat, antisun and antiaging community. A. McEvoy & Associates LLC, a specialty retail consumer marketing consultancy, has provided those beauty services that are at the top of the list for women ages 18 and older. "Over the years, I have seen the number of services for women expand in terms of interest and awareness," said Annette McEvoy, founder of the company. "These rankings indicate that women today are less fearful of direct intervention, being touched by a stranger and having to pay for quality attention."

  1. Massage At A Spa

    Percentage of women who would like this service: 67

    An estimated 20 million American women and men receive massage therapy and body work each year, and approximately 50,000 massage and body work practitioners provide 45 million one-hour therapy sessions each year, according to the National Institutes of Health. McEvoy of A. McEvoy & Associates said, "A massage has that instant gratifier women are looking for. It immediately relaxes a person physically and mentally."

  2. Professional Teeth Whitening

    Percentage: 60

    "Much of the popularity in this service has to do with the increase in advertising we're seeing on television and in print ads," said McEvoy. She also noted the contrast between a professional whitening versus at-home treatments, such as whitening strips, which typically take a number of tries to show any type of results. "If you have it professionally done, you're going to see results immediately."

  3. Professional Facial

    Percentage: 55, a resource for gift ideas and gift etiquette, states that one of the hottest gift trends currently comes in the form of a gift certificate for a facial. Famed facialist Georgette Klinger has 12 GK Spa locations across the country — from Beverly Hills to Short Hills, N.J. GK Spa also conveniently offers gift certificates for facials and other special services directly through its Web site. Shoppers can select a gift certificate for a specific service or for a dollar amount.

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