By  on September 29, 2005

The top beauty services women would like to receive.

It's a glorified wish list, really. Demand for beauty services continues to surge onward (there are an estimated 12,100 spa locations today across the U.S. alone), thanks to an increasing antifat, antisun and antiaging community. A. McEvoy & Associates LLC, a specialty retail consumer marketing consultancy, has provided those beauty services that are at the top of the list for women ages 18 and older. "Over the years, I have seen the number of services for women expand in terms of interest and awareness," said Annette McEvoy, founder of the company. "These rankings indicate that women today are less fearful of direct intervention, being touched by a stranger and having to pay for quality attention."

  1. Massage At A Spa

    Percentage of women who would like this service: 67

    An estimated 20 million American women and men receive massage therapy and body work each year, and approximately 50,000 massage and body work practitioners provide 45 million one-hour therapy sessions each year, according to the National Institutes of Health. McEvoy of A. McEvoy & Associates said, "A massage has that instant gratifier women are looking for. It immediately relaxes a person physically and mentally."

  2. Professional Teeth Whitening

    Percentage: 60

    "Much of the popularity in this service has to do with the increase in advertising we're seeing on television and in print ads," said McEvoy. She also noted the contrast between a professional whitening versus at-home treatments, such as whitening strips, which typically take a number of tries to show any type of results. "If you have it professionally done, you're going to see results immediately."

  3. Professional Facial

    Percentage: 55, a resource for gift ideas and gift etiquette, states that one of the hottest gift trends currently comes in the form of a gift certificate for a facial. Famed facialist Georgette Klinger has 12 GK Spa locations across the country — from Beverly Hills to Short Hills, N.J. GK Spa also conveniently offers gift certificates for facials and other special services directly through its Web site. Shoppers can select a gift certificate for a specific service or for a dollar amount.
  4. General Visit To A Day Spa

    Percentage: 54

    The convenience of day spas is reaching otherwise untapped audiences these days, such as shoppers at malls and travelers at airports. There are more than 8,700 day spas across the U.S. — some of the more well known and prestigious spas in New York City alone are Elizabeth Arden Red Door Salon and Spa, SoHo Sanctuary, Bliss Spa (three city locations) and The Spa at Mandarin Oriental.

  5. Salon Manicure

    Percentage: 53

    The next time you hit the nail salon, be sure to tip your nail technician: states the average National Cosmetology Association member is a 45-year-old female and has worked in the industry for 19 years — talk about devotion to the job. Longtime nail professional Deborah Lippmann, a known guru in the cosmetics industry, takes care of a number of celebrity nails, such as those of Demi Moore, Kelly Ripa, Gwyneth Paltrow and Faith Hill, to name a few.

  6. Salon Hair Coloring

    Percentage: 50

    It is estimated that nearly 60 percent of women color their hair today, at home and in the salon. But, argued McEvoy, the percentage of those wishing for a professional job isn't as high as one would think. "Because at-home coloring is staying in the competition, it's a question of whether or not salons can bring in more women to pay to have it done professionally," she said. Also, according to McEvoy, hair coloring had a big boom a few years ago — in home coloring kits. "With just 50 percent of women over the age of 18 wanting a professional color, this tells me that the results of home kits are usually pretty good."

  7. Staying At A Destination Spa

    Percentage: 45

    Though there are fewer destination spas than day spas, with a reported 191 in the U.S., WWD reported -in August the growing trend in opening destination hot spots. One example is The Spa at Mohonk Mountain House in New Paltz, N.Y., which opened in August. "The 30,000-square-foot full-service spa features 16 treatment rooms, a fitness center, an indoor heated pool, an outdoor heated mineral pool, a sauna, steam rooms and a beauty salon," noted WWD.
  8. Salon Pedicure

    Percentage: 40

    The world's most extravagant (and expensive) pedicure might just belong to Amp Salon at the Palms Casino and Resort, in Las Vegas. For $2,000, a client can rent out the salon for after-hours VIP treatment, where a technician will provide Amp's signature milk and honey pedicure, along with a bottle of Cristal champagne, served by candlelight — women have the additional option of a male dancer. The price for two people jumps up to $3,000 but includes treats from N9NE Steak House at the Palms, plus VIP treatment and access to the hotel's hard-to-get-in nightclubs.

  9. Visit To A Dermatologist For Antiaging/Preventative Treatments

    Percentage: 36

    Visits to antiaging treatment doctors are becoming widely accepted, especially with the younger population. "People are starting it younger these days — they're getting into an early habit of Botox, for example," said McEvoy. She also pointed out the growing segment in beauty product lines from dermatologists themselves. WWD reported in July on a number of products new to the market, including Skin Effects by Dr. Dover, a premium skin care line that launched in August at CVS, and Bath & Body Works' recent launch of noted dermatologist Patricia Wexler M.D.'s skin care line.

  10. Professional Hair Removal

    Percentage: 35

    There's a new trend in hair removal on the horizon that's bound to give waxing and tweezing a run for their money: It is an FDA-approved treatment, known as Epilight. Epilight gradually reduces the hair after a series of treatments, and permanent hair reduction is expected. Instead of using lasers, the Epilight, also know as "Intense Pulsed Light," uses several different wavelengths and parameters to enable doctors to customize treatments according to the clients' skin color, hair color and hair texture.

  11. Visit To A Tanning Salon

    Percentage: 33

    McEvoy wasn't surprised to see tanning salons ranking lower on the list. "The fact of the matter is that the sun is unhealthy. The percentage we're seeing for this ranking is definitely a specific portion of the populous," said McEvoy. "The customer is typically younger, someone who thinks a tan is really sexy, no matter the price." A potential portion of this percentage may have to do with the safer alternative — the spray or airbrush tan — which is found at many tanning salons nowadays. The spray itself is an application of DHA (a colorless chemical that produces the brown color change).
  12. Plastic Surgery (Including Liposuction)

    Percentage: 30

    According to the American Society of Plastic Surgeons, over nine million cosmetic procedures were performed on patients last year, who were looking to rejuvenate or enhance their natural appearance through plastic surgery. "These results are mainly geared toward liposuction and ridding of fat, the quick way. Two of the most popular forms of plastic surgery include liposuction and breast implants," said McEvoy.
Source: A. McEvoy & Associates LLC.

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