Despite the global economic downturn, India's middle class is still expanding at a brisk clip. But to truly capitalize on the country's centuries-old tradition of beautification, beauty companies still have to overcome the country's regulatory hurdles.
From body scrubs to eyebrow threading, many products and practices popular in the West hail from India. Unlike in the West, however, beauty here tends to come cheaply—most remedies cost less than a dollar. Now, as India’s economy booms, international brands hope to turn the country’s centuries-old tradition of beautification to their advantage. “India is among the top markets in the world for beauty products, despite having among the lowest levels of per capita spending on personal care products, averaging $4.90 per person,” says Rohit Bhattiani, principal consultant at Technopak Advisors.
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