In February, Desiree Tordecilla, executive vice president of Kevyn Aucoin Beauty, was faced with a robust, but perplexing sales trend.
Several of the brand’s retailers began reporting that they were bleeding through their inventory of two of the brand’s bestsellers — Celestial Powder in Candlelight and Sculpting Powder. By April, the products were sold out, and Tordecilla isn’t expecting to have more in stock until the end of the month. With a little digging, she traced the sales surge to Beautylish.com, a Web site that aims to fuse content, community and commerce in a bid to lure the most ardent beauty aficionados.
"I love to fight and I got into a lot of trouble, so instead, I thought I'd do it professionally," says Bellator MMA fighter Liam McGeary. #wwdfashion (📷: @andyboyle; Interview by @jeanpalmieri; Styled by @thealexbadia)