In February, Desiree Tordecilla, executive vice president of Kevyn Aucoin Beauty, was faced with a robust, but perplexing sales trend.
Several of the brand’s retailers began reporting that they were bleeding through their inventory of two of the brand’s bestsellers — Celestial Powder in Candlelight and Sculpting Powder. By April, the products were sold out, and Tordecilla isn’t expecting to have more in stock until the end of the month. With a little digging, she traced the sales surge to Beautylish.com, a Web site that aims to fuse content, community and commerce in a bid to lure the most ardent beauty aficionados.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)