The power of innovation in creating and marketing beauty products was a potent subject that drew 150 executives to the Helen Mills Theater in New York on April 23, as 17 cosmetics industry leaders came together to give a day of speeches comprising the first WWD Beauty Forum. The roster of speakers ran the gamut, ranging from powerhouse brands to cutting-edge indie entrepreneurs and product creators to high-powered and digital-age retailers to a boutique investment bank, a consultant, a national women’s magazine and a fragrance supplier. This diverse lineup focused on one subject: the need to innovate in a time of economic distress.

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