BeGlammed created hair and makeup looks for Juicy Couture.
BeGlammed used the backdrop of New York Fashion Week to launch its latest on-demand option — in home nail services in New York City.BeGlammed joined forces with the cruelty-free NCLA nail brand to offer manicures, pedicures and UV gel-application. The beauty service will be available via web, app and mobile in the coming weeks. BeGlammed’s New York City pricing will start at $35 for a manicure and $50 for a pedicure. An in-home gel manicure will start at $50 and a gel pedicure will start at $65.During NYFW, BeGlammed styled hair and makeup for Juicy Couture’s show with a special appearance by Paris Hilton. The event was a jumping off point to provide a preview of future partnerships between BeGlammed and Juicy Couture. In the past, BeGlammed and Juicy Couture created a beauty bar at Coachella 2017. [caption id="attachment_10993996" align="alignnone" width="300"] Maile Pacheco[/caption]“Now we're ready to take on the Big Apple at-large, rolling out in-home nail services in New York City in the coming weeks for our consumers,” said Maile Pacheco, BeGlammed’s founder.New York is just the beginning with plans calling for the addition of five other markets — Los Angeles; Washington, D.C.; Chicago; San Francisco. and Dallas by the end of the year. Next year the company expects nail services will be live in all 23 of its markets.Nails have been on the radar for BeGlammed, said Pacheco, adding the company waited for a suitable partner. In addition to its cruelty-free positioning, NCLA is associated with its wide array of colors and its nail wraps which don’t need dry time and do not harm nail beds. Recently, the brand expanded its line to include treatments such as cuticle-oil and nail lacquer remover wipes.“We’ve long had requests for nails from the everyday mother to the high-powered Internet executive, social influencer and fashion magazine editor,” Pacheco said.BeGlammed nail techs will carry an array of the Los-Angeles inspired polishes and gels that have become the calling card of NCLA such as the red Rush Hour and Rodeo Drive Royalty along with Volume 4 and No So Sweet. “Plus, NCLA's organic products will suit our environmentally friendly consumers,” Pacheco added.Longer term, Pacheco said the company’s strategy includes other at-home beauty services. “But right now, we're focused on hair, makeup and nails, holding the market share and maintaining our standing as the best on demand beauty service app for customer service, service quality and customer ratings.”BeGlammed, which works with 1,300-plus stylists, has also inked collaborations with retailers such as Macy’s and W Hotels in the past to bring its services to more consumers.
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye