SJP's unexpected strategy to face celeb fragrance fallout.
August 26, 2016
• Rachel Strugatz
Beierdorf Cosmetics Sales Up 12% In ’93
BERLIN -- The Beiersdorf Group's cosmetics division posted 12 percent growth in sales in 1993 for a total worldwide volume of $1.47 billion (2.5 billion DM) at current exchange rates, thanks to the success of new Nivea products, particularly the Nivea...