BERLIN — Third-quarter operating earnings for the consumer division of Beiersdorf were down 4.7 percent to 101 million euros, or $130.3 million, while divisional sales for the period rose a nominal 1.8 percent to 914 million euros, or $1.18 billion. Adjusted for currency effects, sales grew 3.3 percent, the company said. All dollar figures are calculated at current exchange rates.
Beiersdorf’s consumer division replaces the group’s former cosmed and medical divisions, and includes body and facial care under the Nivea, Labello, Florena, Juvena, La Prairie, Eucerin and other brands, as well as Curad and Curitas plasters.
For the full year, Beiersdorf is projecting a 4 percent sales gain, a rate that’s adjusted for currency effects, for the consumer division, and a divisional EBIT margin at last year’s level of about 11 percent.
In the first nine months of 2004, the consumer division grew sales 4.4 percent. Beiersdorf said all regions contributed to the growth, with double-digit gains in America and in Africa, Asia and Australia. Europe and especially Germany’s slow economic recovery impacted sales growth worldwide, Beiersdorf said, though it singled out the U.K., Scandinavia, Spain, Switzerland and Portugal as strong performers. Sales in Russia and other Eastern European countries remained below expectations.
This story first appeared in the November 12, 2004 issue of WWD. Subscribe Today.