By  on September 27, 2012

PARIS — The 10th anniversary edition of trade show Beyond Beauty, held at the Porte de Versailles exhibition center here from Sept. 10 to 12, multiplied its areas of focus, adding a section dedicated to ethnic brands and targeting sustainable ingredients and green chemistry under the heading “a better world” with its BBLab section, which was designed to give ideas to both suppliers and brands by showcasing new technology.

The show attracted 21,100 visitors, a 5 percent decrease in footfall from 2011. International visitors accounted for 39 percent of the total. “What is more important is that the number of VIP visitors — the decision makers [such as major retailers] — represented 67 percent of total visitors, up from 63 percent last year,” Creative Beyond Beauty sales director Julie Cartigny asserted. “We have been working very hard on improving the quality of visitors we attract.”

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