By  on September 19, 2013

PARIS — While the recent Beyond Beauty trade show here remained as ever an important launch platform for emerging brands in France and elsewhere in Europe, as testified by the number of innovative young players present, the event’s organizers are also pushing the fair’s international aspect.


Beyond Beauty, which constitutes the Cosmeeting area for brands and the Creative area for suppliers, was held from Sept. 9 to 11 at the Porte de Versailles exhibition center, and welcomed 21,500 visitors, a 1.9 percent on-year gain. Exhibitor numbers were up 1 percent to 480.

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