Biotherm's new Source Therapie gel, with spa water as a key ingredient, is designed to hydrate and balance the skin. While it is not a moisturizer, the ingredients in the product are designed to work in tandem with other skin care products to promote skin health. Caroline Flandrin, vice president of marketing for Biotherm, likens the product to vitamins. "You don't replace food with supplements; they are designed to enhance your nutrition," she said. "Source Therapie insures that your skin gets all of the vitamins and minerals it needs, which in turn makes anything else you use -- including moisturizers -- more effective. Not only that, it delivers it in one drop."
"Source Therapie combines seven essential trace minerals, along with bicarbonate ions, which hydrates and nurtures the skin," said Maria Ulrich, assistant vice president of research and development for Biotherm. It also includes thermal plankton, Biotherm's signature ingredient, albeit in a greater concentration than in most Biotherm products. "Thermal plankton acts as an anti-inflammatory, and helps deliver vitamins and minerals," said Ulrich. "It's been so effective in our other products that we upped the concentration by 20 percent in this product. And according to our studies, the negatively charged bicarbonate ions actually boost the mineral activity by 259 percent."
"Our ambition is to make Source Therapie our number one product," said Chris Harrison, senior vice president and general manager of Biotherm and Shu Uemura. "Unlike many skin care products, it's not targeting a problem. It's promoting one of the skin's basic needs -- hydration." As such, Harrison expects the age range of consumers to be quite broad -- "if you're over 18, you need it," she said.
The gel, which will launch in March, will retail for $35 for a 1-oz. jar. It will be available in Biotherm's 140 domestic doors, which include Macy's West, Nordstrom, Foley's and Burdine's. It is packaged in a blue jar designed to resemble a giant drop of water.
The launch will be supported with a sampling campaign that is designed to get 240,000 deluxe miniature samples into the hands of consumers. As well, Biotherm is planning to work with its retailers to do retailer outposts for the brand in shopping malls.While none of the executives would comment on projected first-year sales or advertising spending, industry sources estimated that Source Therapie would do upward of $2 million at retail in its first year and that about $800,000 would be spent on advertising and promotion.
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.