Biotherm's new Source Therapie gel, with spa water as a key ingredient, is designed to hydrate and balance the skin. While it is not a moisturizer, the ingredients in the product are designed to work in tandem with other skin care products to promote skin health. Caroline Flandrin, vice president of marketing for Biotherm, likens the product to vitamins. "You don't replace food with supplements; they are designed to enhance your nutrition," she said. "Source Therapie insures that your skin gets all of the vitamins and minerals it needs, which in turn makes anything else you use -- including moisturizers -- more effective. Not only that, it delivers it in one drop."
"Source Therapie combines seven essential trace minerals, along with bicarbonate ions, which hydrates and nurtures the skin," said Maria Ulrich, assistant vice president of research and development for Biotherm. It also includes thermal plankton, Biotherm's signature ingredient, albeit in a greater concentration than in most Biotherm products. "Thermal plankton acts as an anti-inflammatory, and helps deliver vitamins and minerals," said Ulrich. "It's been so effective in our other products that we upped the concentration by 20 percent in this product. And according to our studies, the negatively charged bicarbonate ions actually boost the mineral activity by 259 percent."
"Our ambition is to make Source Therapie our number one product," said Chris Harrison, senior vice president and general manager of Biotherm and Shu Uemura. "Unlike many skin care products, it's not targeting a problem. It's promoting one of the skin's basic needs -- hydration." As such, Harrison expects the age range of consumers to be quite broad -- "if you're over 18, you need it," she said.
The gel, which will launch in March, will retail for $35 for a 1-oz. jar. It will be available in Biotherm's 140 domestic doors, which include Macy's West, Nordstrom, Foley's and Burdine's. It is packaged in a blue jar designed to resemble a giant drop of water.
The launch will be supported with a sampling campaign that is designed to get 240,000 deluxe miniature samples into the hands of consumers. As well, Biotherm is planning to work with its retailers to do retailer outposts for the brand in shopping malls.While none of the executives would comment on projected first-year sales or advertising spending, industry sources estimated that Source Therapie would do upward of $2 million at retail in its first year and that about $800,000 would be spent on advertising and promotion.
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)