Biotherm's new Source Therapie gel, with spa water as a key ingredient, is designed to hydrate and balance the skin. While it is not a moisturizer, the ingredients in the product are designed to work in tandem with other skin care products to promote skin health. Caroline Flandrin, vice president of marketing for Biotherm, likens the product to vitamins. "You don't replace food with supplements; they are designed to enhance your nutrition," she said. "Source Therapie insures that your skin gets all of the vitamins and minerals it needs, which in turn makes anything else you use -- including moisturizers -- more effective. Not only that, it delivers it in one drop."
"Source Therapie combines seven essential trace minerals, along with bicarbonate ions, which hydrates and nurtures the skin," said Maria Ulrich, assistant vice president of research and development for Biotherm. It also includes thermal plankton, Biotherm's signature ingredient, albeit in a greater concentration than in most Biotherm products. "Thermal plankton acts as an anti-inflammatory, and helps deliver vitamins and minerals," said Ulrich. "It's been so effective in our other products that we upped the concentration by 20 percent in this product. And according to our studies, the negatively charged bicarbonate ions actually boost the mineral activity by 259 percent."
"Our ambition is to make Source Therapie our number one product," said Chris Harrison, senior vice president and general manager of Biotherm and Shu Uemura. "Unlike many skin care products, it's not targeting a problem. It's promoting one of the skin's basic needs -- hydration." As such, Harrison expects the age range of consumers to be quite broad -- "if you're over 18, you need it," she said.
The gel, which will launch in March, will retail for $35 for a 1-oz. jar. It will be available in Biotherm's 140 domestic doors, which include Macy's West, Nordstrom, Foley's and Burdine's. It is packaged in a blue jar designed to resemble a giant drop of water.
The launch will be supported with a sampling campaign that is designed to get 240,000 deluxe miniature samples into the hands of consumers. As well, Biotherm is planning to work with its retailers to do retailer outposts for the brand in shopping malls.While none of the executives would comment on projected first-year sales or advertising spending, industry sources estimated that Source Therapie would do upward of $2 million at retail in its first year and that about $800,000 would be spent on advertising and promotion.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye