After pausing its retail rollout on a quest to reach profitability, beauty box originator Birchbox is opening its second freestanding store — in Paris.
The outpost is slated to open at 17 Rue Montmartre in spring 2017, and will combine services with the company’s product offering. In addition to providing customers a new place to shop, the location is an exercise in branding.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)