By  on January 19, 2017
Birchbox's New York store.

After pausing its retail rollout on a quest to reach profitability, beauty box originator Birchbox is opening its second freestanding store — in Paris.

The outpost is slated to open at 17 Rue Montmartre in spring 2017, and will combine services with the company’s product offering. In addition to providing customers a new place to shop, the location is an exercise in branding.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus