TOKYO — Leslie Blodgett, chief executive officer of Bare Escentuals, will spend much of today showing Japanese beauty editors how to buff the company’s powdered mineral-based foundation and achieve a polished look. This is her second trip to Japan in four weeks, and it’s only the beginning of the executive’s increasingly global quest to reach new customers.
If Shiseido’s $1.7 billion tender offer for Bare Escentuals proceeds as planned, the San Francisco-based cosmetics company will be poised to expand beyond its core market of the United States to Japan, China and a host of other countries. Bare Escentuals has already been present here for a few years on the QVC shopping channel, and the brand is preparing to open its first Japanese retail point in Tokyo’s Isetan department store come March, a development that was in the works before Shiseido made its bid.
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