By  on March 6, 2017
The interior of a Bluemercury store

Bluemercury has a new naturals mandate.

After increased customer demand, the Washington, D.C.-based beauty retailer is doing a test program of niche naturals brands. A slew of lines, including Indie Lee, One Love Organics, Tracie Martyn, OSEA and Ilia Beauty and Raw Is Everything are bowing in 28 Bluemercury stores on Monday. Eight stores in high-volume markets — including the West Village and Union Square stores in New York— will be adding separate in-store fixtures highlighting products that are free of harsh chemicals and preservatives.

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