NEW YORK — It’s been almost 25 years since Ralph Lauren launched his classic Polo men’s scent. Now, Lauren is hoping to lure a new generation of consumers with Polo Blue, which will launch in September in 2,000 U.S. doors. First-year sales could amount to $55 million to $60 million at retail. For more, see page 6.”
This story first appeared in the May 31, 2002 issue of WWD. Subscribe Today.