By and  on February 12, 2010

This February, beauty editors went wild over L’Oréal’s beauty opus, 100,000 Years of Beauty, as well as Cover Girl’s colorful collection of smoky eye shadows and Revlon’s new lipsticks designed by makeup artist Gucci Westman. To see what beauty brands garnered the most magazine coverage, we counted the brand mentions in 15 leading publications*, not including cover credits, promotional offers and fashion story credits.*Allure; Cosmopolitan; InStyle; Elle; Essence; Fitness;Glamour; Harper’s Bazaar; Lucky; More; O, The Oprah Magazine; Redbook; Shape; Vanity Fair; Vogue


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