By  on March 7, 2017

BOGOTA — “There are 150 shopping malls in Colombia. If we can be in each one of them, that gives you an idea of the potential,” declared Nicolas Borrero, O’Boticário’s country manager, when asked how many shops the Brazilian beauty giant could open here — a top growth market amid sluggish sales at home.

“Colombia is our only direct operation in Latin America where we are opening our own stores,” Borrero said, adding that the firm won’t sell through catalogs in Latin America’s third-largest beauty market. “It is a much bigger market than Ecuador or Peru, retail is developing rapidly and there are many attractive cities.”

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