By  on December 16, 2004

NEW YORK — Donald Trump knows he’s ubiquitous — but be prepared.

As the three-hour finale of his NBC series “The Apprentice” airs tonight, Trump is already preparing for a third season — and for even more places to plaster his name following the successful launch of his men’s fragrance and men’s suit collections.

Women’s fragrance? That’s a given. Women’s apparel? Sure — he definitely loves the ladies. Furniture? Why not. What about candy? Sure to be another sweet deal for The Donald.

And he’s reveling in the attention.

“I’ve gotten used to it,” says Trump of his fame at one point during a hectic, day-long visit to Chicago to promote his new men’s fragrance with the Estée Lauder Cos. at Marshall Field’s State Street flagship. “I’ve always had it, and now I have it more. Now it’s gotten to a point where it’s ridiculous. But when I get crazy about it — all of the photographers, all of the people, all of the touching — I remind myself that it probably will not always be this way, and I might as well enjoy it.”

As long as he’s number one — and making money at it. As Trump heads to Chicago, it is evident the ultracompetitive businessman has one goal in mind: to bust the door’s five-year-old personal appearance sales record of $30,000, set during a two-day appearance with Donna Karan back in 1999. Afterward, he plans to check up on the progress of his new Trump International Hotel and Tower and squeeze in a meeting with Chicago Mayor Richard Daley.

Clearly, The Donald hasn’t gotten where he is by relaxing — not to mention that he has a work ethic that explains his business successes. “Some people go on long vacations....I work,” he says. “There’s always a plan in mind.”

And — no surprise — he enjoys offering his candid thoughts: “I’m not running for political office, so I can say what I want to say.”

But if the latest Trumpania is centered on those two simple words “You’re fired,” the mogul himself is looking to milk the spotlight for every last penny while he can. He has a long list of pending licensing projects to consider — although Trump’s vice president of licensing, Cathy Hoffman Glosser, steadfastly declines to name possible partners until all contracts are signed. Those nearing announcement include deals for licensed eyewear, boxed gifts, socks and watches. Those being discussed — at various stages — include footwear, luggage, topcoats, cuff links, small leather goods, candy/confectionery, additional games, home products and women’s apparel.

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