SJP's unexpected strategy to face celeb fragrance fallout.
August 26, 2016
• Rachel Strugatz
Bulgari’s New Man
NEW YORK — For its new men’s fragrance, called Aqua Pour Homme, Bulgari has added a twist — sensuality. The scent, which was unveiled in an ancient Greek theater in Sicily, could do upward of $40 million at retail. For more, see "The...