WWD.com/beauty-industry-news/beauty-features/bulgari-8217-s-new-man-706958/

NEW YORK — For its new men’s fragrance, called Aqua Pour Homme, Bulgari has added a twist — sensuality. The scent, which was unveiled in an ancient Greek theater in Sicily, could do upward of $40 million at retail. For more, see “The New, Sexier Bulgari.”

This story first appeared in the November 5, 2004 issue of WWD.  Subscribe Today.