NEW YORK — If you amuse them, they will come.

That’s the adage Cosmetics Executive Women, a nonprofit support and networking organization, adopted one year ago to increase their young executive membership. In just one year, membership has jumped from 150 to more than 800 people.

The group, whose typical event consisted of wine and cheese at a traditional uptown hotel, decided they wanted to cater to the younger set, as well as established executives. So, a year ago, they started planning events with “hooks.”

Last night their efforts came to fruition as the Young Executive Committee of CEW hosted a gathering for 150 women at The House of Bumble, Bumble and bumble’s five-floor hair salon and education center in Manhattan’s trendy Meatpacking District. The event was planned to stimulate networking among members under 31 years old, who may feel intimidated at events with a more mature demographic.

The event sold out weeks before Wednesday’s soiree. Manager of membership and marketing, Katie Rieg, said there was “even a buzz before it was announced.”

If Bumble’s floor-to-ceiling views overlooking the Hudson River weren’t enough to spark chatter, color-coded name tags were worn to signify job categories: public relations/publishing, executive assistants and advertising/marketing.

Estée Lauder-owned Bumble also fed guests hearty hors d’oeuvres and distributed gift bags filled with a generous sampling of products.

Connie Voines, vice president of salon operations at Bumble, educated attendees on how to update professional hairdos for social occasions. For those who were interested in some one-on-one attention, Bumble and bumble stylists took their after-work locks to a whole new level with professional scrunching, spraying, twirling and fluffing.

Rieg felt this event, one of about four for the young execs each year, was right on target. “We made this real push for creating something different, fresh and cool,” she said.

— Allison Altmann

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