LONDON — Burberry hopes to up the tempo at fragrance counters worldwide starting in March, when it launches The Beat, its latest scent for women.
The British luxury brand and its beauty license holder Inter Parfums concocted the scent with an eye to tapping the vigor of its fashion business, which has been growing apace in recent years. "The energy that exists within the company is encapsulated within this fragrance," said Christopher Bailey, Burberry's creative director. "It encompasses the brand as it is today. It's of the moment."
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