PARIS — With the introduction of its VIP Expert line later this month, By Terry plans to change the way people apply moisturizer.
The Paris-based beauty brand's latest 15-unit line includes four skin care products, whose packaging includes built-in brushes. For that reason, the collection was named VIP, for Very Innovative Products, company executives said.
"It's a new sort of application," said Terry de Gunzburg, By Terry's creator, who explained she intends the products to lead the skin care market in the same way Touche Eclat concealer became a makeup blockbuster after she created it for Yves Saint Laurent Parfums, where she was the makeup artist, in 1992.
According to de Gunzburg, VIP Expert heralds in the next generation of transportable beauty products with safe applicators. "Why? Because you don't use your fingertips and there is no air in the container, so there's no risk of [product] dilution or contamination," she said.
De Gunzburg was inspired to create her new treatment line after some of her favorite beauty products were forfeited at airport security due to regulations restricting the amount of liquids and gels passengers can carry on board.
"I asked my lab to put all the serums into these brush containers just for me," she said. "I call them my 'skin mobiles.'"
De Gunzburg explained that like a cell phone, which can multitask as a computer and a television, VIP Expert serums are intended to supply everything skin needs. They're packaged in a dispensing system allowing for a dose of product to be released with one simple movement, or "click." De Gunzburg added this feature makes touch-ups particularly easy for women on the go.
In France, VIP Expert will be launched exclusively in Sephora, starting later this month. The line will be sold in 80 French doors, versus the 40 domestic doors By Terry has been sold in until now. VIP Expert will also be introduced elsewhere in Europe and the Middle East later this month. Worldwide, VIP Expert is to be carried in 200 doors, 80 more than By Terry's traditional store count. And according to industry sources, a deal is in the works to launch VIP Expert at Sephora in the U.S. next year.A single-page print campaign, created jointly by Sephora and By Terry, is to break in French consumer magazines starting Oct. 20.
Industry sources estimate VIP Expert will generate first-year worldwide retail sales of 6 million euros, or $8.5 million at current exchange.
The line comprises four skin care items, called Skin-Expert. There are Lift & Stretch, containing polypeptides and vitamins deemed to fight free radicals, and Detox & Rescue, with microproteins and vegetable extracts intended to detoxify skin. Each is to be priced 54 euros, or $77, per 17-ml. bottle with brush applicator. Peace & Glow contains proteins meant to protect collagen; the 17-ml. bottle with roll-on applicator is to retail for 48 euros, or $68. Fill & Plump, with hyaluronic acid, purported to smooth and plump skin, will go for 45 euros, or $64, per 3-ml. bottle. Prices are for France.
Touch Expert concealer, which de Gunzburg claims contains the highest percentage of moisturizing skin care ingredients possible in a makeup product, comes in three shades and will be priced at 32 euros, or $45, for each 2.5-ml. tube.
There is also an eight-unit lip gloss collection, called Lip-Expert, designed to plump lips. Each 8-ml. product will sell for 24 euros, or $34.
VIP Expert products will target women aged 25 years and older, according to de Gunzburg. It is the demographic already forming the core consumer base for By Terry's Light Expert and Bronze Expert collections, which also boast gadget-style applicators.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye