CANNES — No amount of economic gloom can frighten the cosmetics industry into holding back on its usual riptide of product launches. This week, the industry once again performed on cue.
Billboards were splashed across the front of the iconic Majestic Hotel proclaiming the coming of the Estée Lauder Cos. Inc.’s Sensuous fragrance, and the slew of new offerings ranged from a more upscale Ferrari scent, which was unveiled at a party in the hotel with a pair of the ultrapricy sports cars parked outside, to a curiosity-rousing line called Yes for Lov.
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