MILAN -- Roberto Cavalli will make his fragrance debut with a women's scent set to slither onto European shelves in September. Called Roberto Cavalli, the scent features the designer's trademark animal prints, particularly snakeskin and zebra...
MILAN--Roberto Cavalli will make his fragrance debut with a women's scent set to slither onto European shelves in September. Called Roberto Cavalli, the scent features the designer's trademark animal prints, particularly snakeskin and zebra stripes, in its packaging and ad campaign.Cavalli designed the rectangular silver box with transparent pink sliding cover, which is printed with zebra and snake patterns, while Serge Mansou designed the bottle, which features a removable plastic serpent at its top."It is every designer's dream to make a perfume," said Cavalli, who paraded through the launch party with a gigantic boa constrictor on his shoulders. "This is a perfume of temptation."Created by Dragoco, Roberto Cavalli is a fresh floral wood with notes such as Calabrese bergamot, freesia and amber. Prices start at $51.66 for a 40-ml. eau de parfum. All prices have been converted from the euro at current exchange rates.ITF, which is 20 percent owned by Martone and 80 percent by IT holding, holds the worldwide distribution license for Roberto Cavalli Profumo. Company executives declined to discuss numbers, but Vincenza Basile, director of marketing operations, did note that the company will ship 130,000 pieces in Italy at the launch. Roberto Martone, president, said ITF expects overall turnover for the company to reach $145.6 million in five years.Roberto Cavalli will be distributed in Italy, Austria and Germany in September 2002, and in the U.S. sometime in 2003. In addition to the juice, the lineup includes Bath & Shower Gel (150-ml., $24.42), Body Lotion (150-ml., $29.12), Natural Spray Deodorant (100-ml., $23.48) and Soap with Case (100 grams, $18.78).The launch will be supported with a $1.8 million print and TV campaign created by Milan-based Les Gitanes. The print ads feature a model sprawled on the sand holding a boa constrictor slinking between her legs and across her upper body. An alternative campaign is being planned in the event that the ad is too racy for the U.S."
“I grew up in New York but I hadn’t really experienced the city in any type of touristy way…This was probably the first museum I really explored and took the time to see,” said @haileybaldwin of the @whitneymuseum. On Tuesday night, Baldwin was joined by Jemima Kirke and more at the annual Whitney Museum Gala and Studio Party, which honored Lorna Simpson, Joanne Leonhardt Cassullo and Beth Rudin DeWoody. See more photos on WWD.com. #wwdeye (📷: @lexieblacklock)
Displayed starting this week at the @fashiontextilemuseum: An exhibition on designer @orlakiely titled “Orla Kiely: A Life in Pattern,” which spans two decades and contains more than 150 pieces. “I want people to come away loving pattern and print. It’s something that makes you feel so good,” said the designer during a preview of the exhibit. Also on show are mood boards, samples, sketches and more. Head to WWD.com to see more photos. #wwdfashion
Exclusive: @dsquared2 signs fragrance licensing agreement with Euroitalia, with the first effort of the new partnership being unveiled in September. The brand will launch two scents – one for men and one for women – in Italy. Read our interview with designer Dean and Dan Caten on WWD.com. #wwdbeauty #wwdnews (📷: @zefashioninsider)
@louisvuitton has officially renewed Nicolas Ghesquière’s contract as artistic director of women's collections. "I am very pleased to open the next chapter of the story I started with Louis Vuitton almost 5 years ago," said Ghesquière, who first signed on to design the French luxury brand's women's line in 2013. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @giovanni_giannoni_photo)
“I learned then and there that I had to figure out a way in life to maintain and preserve my sense of pride when I felt good about what I did or what I represented or created,” said @saintrecords on how being bullied for wearing capri pants inspired her to be the artist she is today. Knowles was at the 70th Parsons Benefit last night where she outbid the room for a Dapper Dan customized @gucci experience. #wwdeye (📷: @lexieblacklock)
“There’s this amazing braintrust of people who know the whole universe so well. So we talked to them and they gave us more input,” said actor Alden Ehrenreich on playing the young Han Solo in “Solo: A Star Wars Story.” The cast was at NYC’s SVA Theatre last night for an advanced screening of the film, which hits theaters this week. #wwdeye #starwars #hansolo (📷: @aurorarosedecrosta)
@asaprocky spent nearly two hours in a Plexiglas box Sunday night at @sothebys putting himself through a series of “tests” to demonstrate the process of completing his new album called “Testing.” Get all the details and see all the pictures on WWD.com. #wwdeye
“I’ve struggled my whole life to find a bathing suit that fits me that doesn’t look like a maternity bra. I’m proud of the line because it’s an accurate representation of me rather than me putting on someone else’s clothes,” says @atlantabean of her swimwear collaboration with @piaarrobio, LPA X ATL. The two decided on a swimwear collab and increased the industry standard size for the pieces. Read more about the line — and our interview with de Cadenet Taylor and Arrobio — on WWD.com #wwdfashion (📷: Dan Doperalski)