MILAN -- Roberto Cavalli will make his fragrance debut with a women's scent set to slither onto European shelves in September. Called Roberto Cavalli, the scent features the designer's trademark animal prints, particularly snakeskin and zebra...
MILAN--Roberto Cavalli will make his fragrance debut with a women's scent set to slither onto European shelves in September. Called Roberto Cavalli, the scent features the designer's trademark animal prints, particularly snakeskin and zebra stripes, in its packaging and ad campaign.Cavalli designed the rectangular silver box with transparent pink sliding cover, which is printed with zebra and snake patterns, while Serge Mansou designed the bottle, which features a removable plastic serpent at its top."It is every designer's dream to make a perfume," said Cavalli, who paraded through the launch party with a gigantic boa constrictor on his shoulders. "This is a perfume of temptation."Created by Dragoco, Roberto Cavalli is a fresh floral wood with notes such as Calabrese bergamot, freesia and amber. Prices start at $51.66 for a 40-ml. eau de parfum. All prices have been converted from the euro at current exchange rates.ITF, which is 20 percent owned by Martone and 80 percent by IT holding, holds the worldwide distribution license for Roberto Cavalli Profumo. Company executives declined to discuss numbers, but Vincenza Basile, director of marketing operations, did note that the company will ship 130,000 pieces in Italy at the launch. Roberto Martone, president, said ITF expects overall turnover for the company to reach $145.6 million in five years.Roberto Cavalli will be distributed in Italy, Austria and Germany in September 2002, and in the U.S. sometime in 2003. In addition to the juice, the lineup includes Bath & Shower Gel (150-ml., $24.42), Body Lotion (150-ml., $29.12), Natural Spray Deodorant (100-ml., $23.48) and Soap with Case (100 grams, $18.78).The launch will be supported with a $1.8 million print and TV campaign created by Milan-based Les Gitanes. The print ads feature a model sprawled on the sand holding a boa constrictor slinking between her legs and across her upper body. An alternative campaign is being planned in the event that the ad is too racy for the U.S."
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye