CHICAGO -- How to handle the increasing abundance of new beauty products flowing into mass market chains was a hot topic last week at a retail forum held here by the Chain Drug Marketing Associates.
About 50 buyers from discount and drugstore chains met with about 100 vendors Friday as part of the association's spring conference at the Hyatt Regency Hotel Thursday through Sunday.
The retailers' concerns about new product flow were exacerbated by the limitations of display space and the possibility of new products making older inventory redundant.
"How do we manage the proliferation of [stockkeeping units] and get the vendors to take back and give us the best sku's?" said Paige Donnald, buyer for Kerr Drugs, Raleigh, N.C., and co-chair of the forum. "The vendors hear it all the time, but hearing it from a group has more impact."
Buyers said they need help in reducing the inventories of stock no longer being promoted by manufacturers.
"Give us your best products," Donnald said. "Don't let the old products stay on the shelves."
One buyer noted that Procter & Gamble was giving "50 percent markdown money" to retailers for Clarion, which is being phased out.
David Reid, section head of the international patent division of P&G, said the manufacturer has an internal goal to reduce its sku's by 25 percent. He said those borderline sku's represent less than 5 percent of P.&G's volume and are unprofitable.
Retailers also called on vendors to send out a greater number and wider variety of pre-packs -- promotional kits for new products -- to go on countertops so that shelves don't have to be remerchandised.
"We need diversification. A pack that's right for Wal-Mart is too big for a drug store," said Chuck Goutreaux, a buyer for K&B Inc., New Orleans.
Vendors also heard requests for more trial sizes, especially for new products.
Other issues raised at the interactive session included providing more educational materials for consumers, the use of telemarketers versus brokers to service smaller retailers and strategies for drugstores to win back business from mass merchandisers, such as Kmart and Wal-Mart."The exhibitors welcomed the opportunity for a one-on-one discussion with retailers," said Barbara Pin Cover of Knight Distributing, an Atlanta vendor.
Here are some of the products introduced at the trade show:
Cosmania's new line of antioxidant shampoos, called Protective Antioxidant Conditioning Shampoo, will be available in five formulations and is due in stores May 1. It has been designed to maintain a healthy scalp and is priced at $3.99 for a 16-oz. bottle.
Beiersdorf will expand it Nivea shower and bath line by adding a 4.5-oz. moisturizing body-scrub, a 7.5-oz. 2-in-1 shower gel and body lotion and a 7.5-oz. shower gel. Each item will be $4.99 and the products will be shipped July 1.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)