Party fatigue is setting in for the celebrity fragrance scene.
Nine years ago, Bernd Beetz, chief executive ofﬁcerof Coty Inc., had the enviable task of appearing onstagewith Jennifer Lopez to unveil the introduction of herﬁrst fragrance, Glow. That simple act added a new pillarto Coty’s business and hurled an adrenaline jolt into theheart of the fragrance market. It energized an industrythat had begun to suffer from a relevance deﬁcit, asyoung adults stampeded to spend their gift dollarson iPods and designer bags. With an age target of 15- to 25-year-olds, Lopezbrought the answer—first-year sales of $80 million.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)