Is the future of the fragrance business written in the stars? A quick glance at next year's celebrity-powered launches makes one thing quite evident: this trend isn't ending anytime soon.
In addition to the already scheduled projects of Jennifer Lopez and Tim McGraw (from Coty) and Sean "Jay-Z" Carter's Rocawear (by Elizabeth Arden), Christina Aguilera's fragrance, being produced by Procter & Gamble, is set to launch in the U.S. next year. And the hottest rumor these days is that former Friend Jennifer Aniston is about to join this constellation: Aniston is said to have shot a fragrance campaign and may have been in discussions with Elizabeth Arden, Coty and the Estée Lauder Cos. Inc. Aniston's rep did not return a request for comment by press time.
Aguilera launched an eponymous fragrance in Europe in October, although sources say that the Aguilera scent planned for a U.S. launch in fall 2008 will be a different fragrance entirely, one concocted specifically for American tastes.
The top notes of Aguilera's European scent are of fruit sorbet, sparkling tangerine and fruity blackcurrant tea; its heart is of peony, jasmine and plum, and the drydown is of amber, creamy vanilla and musk. "To me, jasmine has always been synonymous with old movie star glamour," said the singer in a statement on P&G's Web site. "It is such a beautiful scent and has great heritage in traditional perfumery, which I love. The blackcurrant tea note for me captures the vibrancy and happiness of my honeymoon. Its fruity, mouthwatering scent reminds me of sitting on our Bali veranda in the heat, looking out over the most gorgeous sunset while sipping a cool, refreshing cocktail."
A TV commercial featuring Aguilera was shot in Los Angeles earlier this year for the European fragrance. The spot features a sultry Aguilera in full hair and makeup and a cream robe in a designer-filled dressing room, trying to decide what to wear. She then heads toward her fragrance bottle, on a nearby dressing table, and picks it up. With her back to the camera, she slips off the robe and sprays her back with the scent, which then transforms into a black lace tattoo running across her back. The campaign's tag line is "Sometimes, it's all you need to wear."The name of the U.S. scent has not been released, nor have its prices or distribution plans.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)