Is the future of the fragrance business written in the stars? A quick glance at next year's celebrity-powered launches makes one thing quite evident: this trend isn't ending anytime soon.
In addition to the already scheduled projects of Jennifer Lopez and Tim McGraw (from Coty) and Sean "Jay-Z" Carter's Rocawear (by Elizabeth Arden), Christina Aguilera's fragrance, being produced by Procter & Gamble, is set to launch in the U.S. next year. And the hottest rumor these days is that former Friend Jennifer Aniston is about to join this constellation: Aniston is said to have shot a fragrance campaign and may have been in discussions with Elizabeth Arden, Coty and the Estée Lauder Cos. Inc. Aniston's rep did not return a request for comment by press time.
Aguilera launched an eponymous fragrance in Europe in October, although sources say that the Aguilera scent planned for a U.S. launch in fall 2008 will be a different fragrance entirely, one concocted specifically for American tastes.
The top notes of Aguilera's European scent are of fruit sorbet, sparkling tangerine and fruity blackcurrant tea; its heart is of peony, jasmine and plum, and the drydown is of amber, creamy vanilla and musk. "To me, jasmine has always been synonymous with old movie star glamour," said the singer in a statement on P&G's Web site. "It is such a beautiful scent and has great heritage in traditional perfumery, which I love. The blackcurrant tea note for me captures the vibrancy and happiness of my honeymoon. Its fruity, mouthwatering scent reminds me of sitting on our Bali veranda in the heat, looking out over the most gorgeous sunset while sipping a cool, refreshing cocktail."
A TV commercial featuring Aguilera was shot in Los Angeles earlier this year for the European fragrance. The spot features a sultry Aguilera in full hair and makeup and a cream robe in a designer-filled dressing room, trying to decide what to wear. She then heads toward her fragrance bottle, on a nearby dressing table, and picks it up. With her back to the camera, she slips off the robe and sprays her back with the scent, which then transforms into a black lace tattoo running across her back. The campaign's tag line is "Sometimes, it's all you need to wear."The name of the U.S. scent has not been released, nor have its prices or distribution plans.
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
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The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
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EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)