Is the future of the fragrance business written in the stars? A quick glance at next year's celebrity-powered launches makes one thing quite evident: this trend isn't ending anytime soon.
In addition to the already scheduled projects of Jennifer Lopez and Tim McGraw (from Coty) and Sean "Jay-Z" Carter's Rocawear (by Elizabeth Arden), Christina Aguilera's fragrance, being produced by Procter & Gamble, is set to launch in the U.S. next year. And the hottest rumor these days is that former Friend Jennifer Aniston is about to join this constellation: Aniston is said to have shot a fragrance campaign and may have been in discussions with Elizabeth Arden, Coty and the Estée Lauder Cos. Inc. Aniston's rep did not return a request for comment by press time.
Aguilera launched an eponymous fragrance in Europe in October, although sources say that the Aguilera scent planned for a U.S. launch in fall 2008 will be a different fragrance entirely, one concocted specifically for American tastes.
The top notes of Aguilera's European scent are of fruit sorbet, sparkling tangerine and fruity blackcurrant tea; its heart is of peony, jasmine and plum, and the drydown is of amber, creamy vanilla and musk. "To me, jasmine has always been synonymous with old movie star glamour," said the singer in a statement on P&G's Web site. "It is such a beautiful scent and has great heritage in traditional perfumery, which I love. The blackcurrant tea note for me captures the vibrancy and happiness of my honeymoon. Its fruity, mouthwatering scent reminds me of sitting on our Bali veranda in the heat, looking out over the most gorgeous sunset while sipping a cool, refreshing cocktail."
A TV commercial featuring Aguilera was shot in Los Angeles earlier this year for the European fragrance. The spot features a sultry Aguilera in full hair and makeup and a cream robe in a designer-filled dressing room, trying to decide what to wear. She then heads toward her fragrance bottle, on a nearby dressing table, and picks it up. With her back to the camera, she slips off the robe and sprays her back with the scent, which then transforms into a black lace tattoo running across her back. The campaign's tag line is "Sometimes, it's all you need to wear."The name of the U.S. scent has not been released, nor have its prices or distribution plans.
@deciem is all about transparency and approachability. At this year’s WWD Digital Beauty Forum, the brand's co-CEO @nicolakilner said talking to customers directly about the ingredients in products and how they work is key. #wwdsummits #wwdbeauty
‘We didn't know how relevant our film would be when we were making it. When Steven [Rogers] wrote the script Trump wasn't president, class divide in America wasn't as evident as it is now, though it was present. The Time’s Up movement hadn't began and the way we look at women and treat women who speak out — thankfully that is something that seems to have shifted in the last year. I think we just need to continue making art that provokes the conversation and do what we can,’ said ‘I, Tonya’ actress @margotrobbie. Head to WWD.com to see all the celebrities who walked the red carpet @bafta #timesup #wwdeye (📸: Neil Hall)
Gemma Arterton is joined on the @bafta’s red carpet by Eileen Pullen and Gwen Davis, the two women who started the fight for the pay-gap. ‘They represent a normal person speaking out for what is right. Speak out, we will listen and anyone can speak out,’ said Arterton. #eebaftas #timesup #wwdeye (📸: David Fisher)
On the list of emerging designers to watch at London Fashion Week is @nabilnayal. The Syrian-Born and raised designer – who is known for his sculptural and dramatic designs with an Elizabethan era aesthetic – said he designs for a woman who is not afraid to challenge conventions. To see which other up-and-coming talents are joining the schedule this season, head to WWD.com. #wwdfashion #lfw (📷: @gomezdevillaboa)