Is the future of the fragrance business written in the stars? A quick glance at next year's celebrity-powered launches makes one thing quite evident: this trend isn't ending anytime soon.
In addition to the already scheduled projects of Jennifer Lopez and Tim McGraw (from Coty) and Sean "Jay-Z" Carter's Rocawear (by Elizabeth Arden), Christina Aguilera's fragrance, being produced by Procter & Gamble, is set to launch in the U.S. next year. And the hottest rumor these days is that former Friend Jennifer Aniston is about to join this constellation: Aniston is said to have shot a fragrance campaign and may have been in discussions with Elizabeth Arden, Coty and the Estée Lauder Cos. Inc. Aniston's rep did not return a request for comment by press time.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)