By and  on May 27, 2011

Trying something new epitomized the key theme for Cosmetics Executive Women (CEW) at the organization’s 17th annual Beauty Awards, held last week at the Waldorf-Astoria in Manhattan.

In addition to handing out awards in 26 categories, CEW partnered with Foursquare to create a brand page,, showing where those winning products could be purchased (and, upon check-in at said stores, will get tips on the award winners sold there) and encouraged attendees to tweet during the ceremonies (a challenge, given reception issues in the Grand Ballroom). As well, three new awards were given: an Eco Award sponsored by Givaudan, which was awarded to Yves Rocher North America for its Culture Bio, and Best Seller Mass (done with Symphony/IRI data) and Best Seller Department stores (measured by The NPD Group data), which went to Maybelline Falsies by Volum’Express and Clinique Even Better Clinical Dark Spot Corrector, respectively.

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