Trying something new epitomized the key theme for Cosmetics Executive Women (CEW) at the organization’s 17th annual Beauty Awards, held last week at the Waldorf-Astoria in Manhattan.
In addition to handing out awards in 26 categories, CEW partnered with Foursquare to create a brand page, foursquare.com/cew_ny, showing where those winning products could be purchased (and, upon check-in at said stores, will get tips on the award winners sold there) and encouraged attendees to tweet during the ceremonies (a challenge, given reception issues in the Grand Ballroom). As well, three new awards were given: an Eco Award sponsored by Givaudan, which was awarded to Yves Rocher North America for its Culture Bio, and Best Seller Mass (done with Symphony/IRI data) and Best Seller Department stores (measured by The NPD Group data), which went to Maybelline Falsies by Volum’Express and Clinique Even Better Clinical Dark Spot Corrector, respectively.
Carlotta Jacobson, president of CEW, noted that the new measures were added with the intent of raising awareness and leveraging the awards to drive sales of winning products. QVC will air award winners on July 13, and the retailer will include a story about them in its monthly catalogue; CVS has created a multiplatform approach with e-mail blasts, newspaper ads, online ads and social media outreach. BeautyBar.com plans online promotion, with Lord & Taylor, Target and Macy’s planning in-store and online promotions, and on HauteLook, a flash sale event is being created with winning brands, Facebook co-branded promotion, Deal of the Day partnerships and promotions. As well, Jacobson appeared on NBC’s “Today” show to highlight the winning products.
After the ceremony, Jacobson reflected on the purpose of the award process as a way of identifying the best products so consumers can make an intelligent choice. “We are creating the buzz,” she said, adding that hopefully the CEW seal will spur sales. “If we can be successful with the stores, then we have succeeded,” she said.
Barbara Zinn-Moore, senior vice president and general merchandise manager of beauty and home for Lord & Taylor, was calling her sales team from her table as awards were announced. “Within an hour, every award-winning product we carry will have a winner’s seal on it,” she said. “Customers look for these seals to help them break through the clutter. They give products a great authority.”
The acceptance speeches generally were dutiful in pointing out the contributions of colleagues, copiously thanking retailers for their support and acknowledging the help from consumer magazines. But there were some poignant moments, also. Janet Pardo, senior vice president of product development at Clinique, saluted her co-workers, especially global brand president Lynne Greene. “When you shoot for the moon,” Pardo said, “you land among the stars.”
Heidi Manheimer, chief executive officer of Shiseido Cosmetics America, reminded the audience of the immense pain being suffering in Shiseido’s earthquake-wracked homeland. “We would like to dedicate this award to all our colleagues in Japan, who are facing challenges on a daily basis.”
“Oh my God, this is better than the Oscars,” exulted Samy of Samy Fat Hair. “The fatter your hair, the thinner your hips, baby,” he cooed. Samy joined the chorus of end-of-the-world jokesters, with one final shot: “if the world ends tomorrow, we are all winners.”
Mario Cantone emceed the awards for the seventh year, and he wasn’t shy about letting some speakers know they’d run over their allotted time. “Your speeches are too long — give it up!” he bellowed. Before the next winner ascended the stage, he shook a finger at the audience and intoned: “Short and sweet!” (Most kept to the dictate, with just an overjoyed Samy extolling the virtues of America violating Cantone’s command.) Cantone also added a few light moments, especially while riffing on Arnold Schwarzenegger’s love child’s mother. “This is what straight men want? She looks like a bulldog!” he opined.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty