By  on June 27, 2014

As if the honors and Lalique statuettes weren’t enough, for the last several years, the CEW has been intent on transitioning its trademark Insiders’ Choice Beauty Awards from coveted industry accolades into practical advantages at the point of sale. This means getting the word out — in-store, in-print, on TV and in cyberspace.

Created two decades ago, CEW president Carlotta Jacobson saw the awards as a means to put the industry in a better light. “Everything [back then] on TV was about the product and how cosmetics weren’t safe,” Jacobson said. “I thought we should be doing something that’s positive for the industry and that we could then bring it to the consumer.”

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