Cosmetic Executive Women has found a new way to raise money for its Cancer and Careers program — on television.
The organization has partnered with QVC for “Beauty with Benefits,” a two-hour live broadcast on April 25 at 9 p.m. whose net proceeds will benefit Cancer and Careers, which supports working men and women undergoing cancer treatment. During the show, which insiders believe could generate more than $400,000, QVC beauty experts like Mally Roncal, Laura Geller and Janet Pardo will present about 30,000 pieces of donated prestige beauty products across categories and price points, as well as a limited-edition gift-with-purchase made up of both full-size products and deluxe samples from participating brands.
“We really felt we wanted to create a beauty-centric opportunity to give back,” said Claudia Lucas, director of beauty merchandising at QVC. “[‘Beauty with Benefits’] is about supporting [people] through the power of relationships, which really aligns with our corporate strategy.” According to Lucas, there are about 18 brands signed up thus far, including Bare Escentuals, Dior, Clarisonic, Laura Geller, Clinique and Clarins.
“Every minute is very valuable to us,” said CEW president Carlotta Jacobson, who estimated that the broadcast, which will feature personal stories of Cancer and Career members, could be seen by as many as 100 million viewers. “We will have that time not just for selling but to tell the story.” According to Lucas, the show’s complete product lineup will become available on QVC’s digital platforms until sellout during the live broadcast. “It’s going to be a fast-paced show,” said Lucas. “We have to get through a lot of product.”
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye