Cosmetic Executive Women has found a new way to raise money for its Cancer and Careers program — on television.
The organization has partnered with QVC for “Beauty with Benefits,” a two-hour live broadcast on April 25 at 9 p.m. whose net proceeds will benefit Cancer and Careers, which supports working men and women undergoing cancer treatment. During the show, which insiders believe could generate more than $400,000, QVC beauty experts like Mally Roncal, Laura Geller and Janet Pardo will present about 30,000 pieces of donated prestige beauty products across categories and price points, as well as a limited-edition gift-with-purchase made up of both full-size products and deluxe samples from participating brands.
“We really felt we wanted to create a beauty-centric opportunity to give back,” said Claudia Lucas, director of beauty merchandising at QVC. “[‘Beauty with Benefits’] is about supporting [people] through the power of relationships, which really aligns with our corporate strategy.” According to Lucas, there are about 18 brands signed up thus far, including Bare Escentuals, Dior, Clarisonic, Laura Geller, Clinique and Clarins.
“Every minute is very valuable to us,” said CEW president Carlotta Jacobson, who estimated that the broadcast, which will feature personal stories of Cancer and Career members, could be seen by as many as 100 million viewers. “We will have that time not just for selling but to tell the story.” According to Lucas, the show’s complete product lineup will become available on QVC’s digital platforms until sellout during the live broadcast. “It’s going to be a fast-paced show,” said Lucas. “We have to get through a lot of product.”
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion