Cosmetic Executive Women has found a new way to raise money for its Cancer and Careers program — on television.
The organization has partnered with QVC for “Beauty with Benefits,” a two-hour live broadcast on April 25 at 9 p.m. whose net proceeds will benefit Cancer and Careers, which supports working men and women undergoing cancer treatment. During the show, which insiders believe could generate more than $400,000, QVC beauty experts like Mally Roncal, Laura Geller and Janet Pardo will present about 30,000 pieces of donated prestige beauty products across categories and price points, as well as a limited-edition gift-with-purchase made up of both full-size products and deluxe samples from participating brands.
“We really felt we wanted to create a beauty-centric opportunity to give back,” said Claudia Lucas, director of beauty merchandising at QVC. “[‘Beauty with Benefits’] is about supporting [people] through the power of relationships, which really aligns with our corporate strategy.” According to Lucas, there are about 18 brands signed up thus far, including Bare Escentuals, Dior, Clarisonic, Laura Geller, Clinique and Clarins.
“Every minute is very valuable to us,” said CEW president Carlotta Jacobson, who estimated that the broadcast, which will feature personal stories of Cancer and Career members, could be seen by as many as 100 million viewers. “We will have that time not just for selling but to tell the story.” According to Lucas, the show’s complete product lineup will become available on QVC’s digital platforms until sellout during the live broadcast. “It’s going to be a fast-paced show,” said Lucas. “We have to get through a lot of product.”
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion